CREATIVE DIRECTION / SYSTEM DESIGN / STRATEGY

DELL TECHNOLOGIES DIGITAL

Creative Credits: Joel Davis / Santa Hernandez / Shelby Pickett / Max Dominguez / Lane Parsons / Angelé Dadvidson / Heidi Gomez / Kevin Stuhldreher / Dan Ridge.

A lot of work has been done to standardize processes and create common libraries across departments as well as integrating the brand and aiding consistency across our visual languages at Dell. We have been developing a lot of work to elevate our digital experiences and increase conversion.

We designed pages and we streamlined our design process but we didn't stop there: We created a common design language for our UI Screenfill elements that integrated the brand visual language. 

We also built a common world for our product videos to streamline our production. This resulted in significant costs savings and increased speed. 

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Proudly made in Venezuela. Based in Austin, Texas.

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